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WEBGTG appoints director to lead new digital practice. Strategy and communications consultancy Global Think Group (GTG) has appointed Shane Horgan as its Digital Director. Following the appointment, the strategy and communications consultancy will.
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MullenLowe MENA lifts Campaign of the Year - MEA award at …
WEB17 hours ago · MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for the most pledges received for a gender equality workplace initiative in 24 hours. MullenLowe MENA has won the Campaign of the Year – Middle East & Africa at the New York Festivals ...
The power of programmatic DOOH, brand engagement in MENA
WEB1 day ago · The combination of broad reach and personalised messaging makes it a powerful medium for brands looking to capture attention in high-traffic environments such as malls, retail stores, and urban centres. The flexibility of programmatic DOOH allows advertisers to adapt their messages in real-time based on …
WARC reveals Effective 100 Rankings 2022: the world's most …
WEBMar 18, 2022 · The final WARC Ranking, Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, is now announced. From the region, FP7 McCann Dubai ranked as the top creative agency. Compiled by WARC, the international marketing insights company, the Effective 100 Ranking is produced by combining the results of […]
UAE, Saudi consumer spending trends revealed - Campaign …
WEB2 days ago · The eighth edition of the VML Shopper Report was released this week, revealing data-based predictions of how shopping habits will evolve in the years to come. The report surveyed over 30,000 consumers from 20 countries, two of which include the UAE and Saudi Arabia (KSA). The report finds that …
About - Campaign Middle East
WEBCampaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]
People, culture, and evolution: The heart of today’s agencies
WEB3 days ago · Culture: The invisible force. All of this – the diversity, the unity, the long-term thinking, the investment in people – combines in one word: culture. It’s the secret sauce that makes an agency unique. It’s what makes people want to join us, what makes them stay, and sometimes, what makes them leave. And that’s okay.
OMD MENA – Media Agency of the Year: Attention is the new …
WEBDec 23, 2022 · Jalaja Ramanunni. At Campaign Middle East’s first Agency of the Year awards, OMD MENA won the category Media Agency of the year, while OMD Egypt won Best Agency Egypt. View all the winners here. We caught up with Saleh Agha, general manager at OMD UAE, who shared his views on changing customer expectations and what qualifies as meaningful ...
Magazine - Campaign Middle East
WEB25 September 2023. 29 August 2023. 31 July 2023. 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023.
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