Read the latest news on Global & Indian OOH & DOOH business
WEBPreparing OOH for a sustainable future. Read the latest news, analysis and commentary on global & Indian Out of Home (OOH) & Digital OOH Advertising business with focus on media investments, media planning & buying, creativity, adtech & innovative solutions, ad policies & regulations, talent acquisition, and more.
Magazine - Media4growth
WEBOutdoor Asia (September 2024) Issue Covers –. -The 18th OOH Advertising Convention (OAC) 2024. -Key industry updates, including discussions on sustainability and leadership. You’ll also find highlights from the OOH Advertising Awards (OAA) 2024, where top achievements were recognised. -The magazine features insights on …
‘Gujarat beeps louder on the radar of national brands’
WEBApr 22, 2024 · In his view, “Gujarat’s markets hold a prominent position on the list of national brands when it comes to OOH advertising destinations. In recent years, discernible trends have emerged, showcasing Gujarat’s increasing importance in the realm of OOH advertising. With rapid urbanisation, infrastructure development, and a growing consumer ...
‘Wow happens when creativity and technology come together’
WEBJul 30, 2024 · OAC ‘Wow happens when creativity and technology come together’ In a session peppered with quotable quotes, memorable examples and engaging insights, Dino Burbidge, CEO of Dionva, UK, presented on the theme, ‘Unleash the OOH creative freedom, wow the world’ at the 18th edition of OOH Advertising Convention (OAC) organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru on ...
‘Through the line media planning could unlock more budgets for …
WEBJuly 31, 2024. By. M4G Bureau. “Digital retail media overtook global OOH spend in 2017 and has continued to grow by 20% each year factoring forecasts for 2024 and 2025,” said Dan Durling, Managing Director of UK-based Alight Media, one of the Top 5 OOH firms in the UK, while addressing the theme ‘Unlocking the true potential of Retail ...
Sapphire Media tunes into 92.7 BIG FM - Media4growth
WEBNovember 21, 2023. By. M4G Bureau. From frontrunner in THE race to emerging as the winner, Haryana-based Sapphire Media Limited has won the bid for the radio network 92.7 BIG FM. BIG FM was going through an insolvency process since February 2023. It is learnt that the bid of Sapphire Media Limited has been approved by a committee of creditors ...
‘Growing consumer base, buying power bolster OOH’
WEBApr 18, 2024 · It has a strong industrial base and is home to many SMEs thereby forming a strong consumer base and buying power.”. Stating this in an interview with Media4Growth on the dynamics of Gujarat OOH market, Dipankar Sanyal, CEO, Platinum Communications, says the strong economic fundamentals make the state an attractive destination for brand ...
Laqshya Media Group among The Happiest Places to Work® in India
WEBJuly 30, 2024. By. M4G Bureau. Laqshya Media Group, one of India’s largest independent marketing communications group, has been certified as one of the Happiest Places to Work ® in India. This prestigious accolade underscores Laqshya Media Group’s steadfast dedication to cultivating a positive and nurturing work environment for its employees.
‘We are giving brands an opportunity to create maximum impact’
WEBMar 23, 2023 · Contracts & Investments ‘We are giving brands an opportunity to create maximum impact’ Glenn Pais, Proprietor of Clauderricks Enterprises, talks about the planning that went into setting up the massive 350 feet x 50 feet billboard at Kamshet on Mumbai-Pune Expressway.
Tiger Party’s GOTIGER platform simplifies buying ... - Media4growth
WEBApr 21, 2021 · Combining the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming, GOTIGER, a new cloud-based signage management platform developed by Tiger Party, has significantly simplified buying, selling, and management of DOOH media for media owners and advertisers alike.Tiger Party manages Times Square’s biggest ...