By Rishika Sadam, Nandan Mandayam and Indranil Sarkar HYDERABAD/BENGALURU (Reuters) -Heineken-owned United Breweries on Wednesday stopped supplying beer to Telangana in southern India, following the state's refusal to allow price rises,

United Breweries Limited (UBL), which manufactures and sells popular beer brands such as Kingfisher, Heineken, Amstel Bier and London Pilsner, has suspended bee

Heineken NV’s Indian unit suspended supply of beer to the southern Indian state of Telangana, citing unprofitable prices and missed payments.

United Breweries said on Wednesday that it has suspended supplying beer to a state-run corporation in the southern Indian state of Telangana, which will halt sales of popular beer brands such as Heineken and Kingfisher in one of the country's top liquor-selling states.

A day after the country's leading brewer United Breweries suspended supply to Telangana, beer industry body BAI on Thursday said the commercial viability of prices set by the state government has become far too stressed.

United Breweries Ltd has suspended beer supply to Telangana due to owed payments and low state prices. The Telangana Beverages Corporation Ltd and excise department have started rationing beer stocks to depots.

Telangana is India's biggest beer-consuming state, with Kingfisher, including Kingfisher Strong, Kingfisher Ultra, and Kingfisher UltraMax, accounting for around 60 per cent of the total sales. Telangana accounts for around 15-20% of United Breweries’ beer sales and 10%-12% of the company's earnings.