January 1, 2025, marked the official arrival of Generation Beta. They will live and work in a radically different world. Why should we care today and what must we do?

Babies born in the new year, and for the 14 years following, will make up the newest generation: Generation Beta. Its members will explore new digital landscapes, many of which we likely can't fathom now,

Generation Beta.” As people across the globe rang in the new year with celebrations, traditions and resolutions earlier this week, the first babies of Gen Beta made their way into the world. Prior to Gen Beta,