Bud Light’s Lesson On DEI: Why Strategic Good Must Drive Brand Growth
Bud Light’s DEI marketing failure shows why Jobs-to-Be-Done and CARES are essential. Discover how aligning good & growth can ...
Costco's DEI programs face new scrutiny from 19 Republican attorneys general
In a letter to Costco's CEO, 19 Republican state attorneys general urged the company to end the DEI policies that it had ...
Companies are running away from DEI. One of America’s biggest beauty brands is standing firm
Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their ...
What is DEI, and how much money has the government spent on it?
Several major companies like Target, Walmart and McDonald’s have begun to roll back DEI programs in the wake of a ...
Al Sharpton leads ‘buy in’ at Harlem Costco to support their DEI policies
Rev. Al Sharpton hosted a rally in-front of a Costco in Harlem to support the wholesaler's decision to standby their ...
Some companies are refusing to comply with Trump’s anti-DEI crusade
JPMorgan Chase, Goldman Sachs and Pinterest are just a few of the companies whose leaders say they will still emphasize diversity, as the new administration’s war on such policies ramps up.
Target rolls back its DEI goals following Trump’s executive order
Target has now joined a growing list of companies scaling back its diversity, equity and inclusion programs following ...
Target rolls back DEI initiatives, the latest big company to retreat
In addition to other efforts, the retailer will end a program focused on carrying more products from Black- or minority-owned ...
DEI Under Fire: Trump Eliminates Military Diversity Programs—Here’s A List Of Major Organizations Dropping DEI
Following Trump's lead, organizations including Walmart, Lowe’s and Meta, have announced they would scale back their ...