Poppi sent vending machines to influencers
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending a handful of social media influencers, like @kaelimaee, their own personal vending machines, filled with Poppi cans.
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.
What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...
BuzzFeed reached out to Poppi, who said that, in addition to influencers, the machines were sent to "people in New Orleans." ...
Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game such as Olivia Culpo, a model who was then engaged and is now married to San ...
The three new beverages will be available Friday, Feb. 14 in participating HTeaO locations, the brand announced.
While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...
Olipop and Poppi are two soda alternatives taking over the scene with unique flavors and lower-sugar options. Here’s what you ...
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Poppi Fumbled With Its Vending Machine Marketing Tactic — Here's Why People Are MadPoppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...
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