Poppi, Vending Machine

Poppi soda slammed for ‘out of touch’ influencer stunt: ‘Definitely not buying another one’
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address the controversy.
Poppi Is Getting Backlash for Their Vending Machine Stunt with Influencers — Here's Why the Internet Is Up in Arms
"There's a lot of misinformation being spread out there by one of our competitors," Poppi owner Allison Ellsworth said in a TikTok addressing the backlash
Why Poppi’s $25K Influencer Vending Machine Stunt Didn’t Go as Planned
If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the trendy prebiotic soda brand that accidentally turned a Super Bowl campaign into a PR disaster.
Poppi’s Super Bowl ad sparks influencer backlash
The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators have defended Poppi’s campaign, arguing that the brand’s exposure justifies the marketing spend.
Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the soda stocked in the machines.
Poppi’s influencer vending machine backlash—what marketers can learn
Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of influencer partners.
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
Behind Poppi’s influencer-led Super Bowl commercial and social campaign
Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...
What brands can learn from the Super Bowl ads we’re still talking about
Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.
Popular soda brand goes from Shark Tank to Super Bowl LIX
The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...
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The new cola wars: Olipop and Poppi fight over consumers and attention during the Super Bowl
While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...
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Texas-based Poppi faces backlash after influencer-filled Super Bowl ad
Poppi, the viral prebiotic soda brand, released its Super Bowl commercial with several familiar faces from social media, but its marketing strategy before the game garnered mixed reviews.
"$25,000 Per Machine, Yikes": Here's Why Millions Of People Are Furious Over The Extravagant Super Bowl Gift Poppi Sent To Big Influencers
BuzzFeed reached out to Poppi, who said that, in addition to influencers, the machines were sent to "people in New Orleans." ...
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Shop the Pink Striped Lace Swim Set Alix Earle Wore in Her Super Bowl Ad With Poppi
Among this year’s standout spots was Poppi’s latest campaign, featuring none other than Alix Earle. The 24-year-old content creator-turned-mainstream celebrity has been on an ...