Understand how learnings from your customer service team can connect to paid media strategies and why you should highlight ...

Avoid overspending in PPC campaigns. Optimize conversion tracking, set realistic budgets, and improve the effectiveness of ...

In the fast-paced world of digital marketing pay-per-click PPC advertising has become one of the most effective methods for driving traffic generating leads and increasing sales However the landscape ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.