Samsung kicked off CES 2025 with a splashy media day before the shows open — pulling top-tier tech reporters into a private event to unveil its latest lineup of Bespoke AI smart appliances. Held at the glitzy Caesar's Palace in Las Vegas, the showcase made one thing abundantly clear: Samsung wants AI to power everything in your home.

Membership covers the cost of a device plus related maintenance services. It's rolling out in Korea next month; will the next Samsung Unpacked event include news of a US launch, too?

Samsung’s AI Subscription plan will offer access to Galaxy phones and Ballie home robot. Recently, Samsung began experimenting with a new product distribution model. The company

A s CES began this year, one topic came up over and over again among reporters: “Where’s Ballie?" The personal robot that Samsung showed at CES 2024 left a huge impression on