As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.
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A tale of two holding companies: WPP and Publicis
WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...
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WPP is WARC’s top media group (again) – but is it a hollow crown?
Everybody loves an award - obviously - and no-one more than WPP. And, once again, the holding company's GroupM has won WARC's ...
Publicis gets its hands on Coke's N. American media account, which was with WPP
Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, ...
Coca-Cola Co. moves North America media business from WPP to Publicis
Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...
Publicis shakes WPP’s grip on Coca-Cola
Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...
Coca-Cola’s $700m account review is a timely test of WPP’s media model
WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...
India's antitrust raids on global media giants GroupM, Publicis, Dentsu ran through the night
India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global ...
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Back in the old routine for Tammy Einav as she joins Murphy and Golding at Ogilvy
The other day we mentioned the diaspora from adam&eveDDB, at least four new agencies at last count, and now two of the ...