The style launches this month after being revealed during March Madness.

Adidas says the $250 BB.01 is the “world’s first 3D printed basketball shoe” and the first shoe it’s launching from its ...

The brand's first-ever 3D-printed basketball sneaker is dropping in an ultra-exclusive run of just 169 pairs worldwide.

The Three Stripes are bringing 4D resin technology to the hardwood with a brand-new silhouette dropping in a "Solar Red/Orbit ...

Today, adidas Basketball introduces BB.01, the first performance basketball shoe built on Project: R.A.P. (Radical Athlete ...

Most NBA fans are tuned into Friday night's rivalry game between the Boston Celtics and the Los Angeles Lakers. With so much attention, Celtics guard Jaylen Brown used the opportunity to unveil a ...

Basketball has changed a lot over the years, and that goes for the sport as well as the ball itself. While James Naismith first prescribed tossing soccer balls into peach baskets to allow athletes to ...

Nadine Lippa, innovation manager at Wilson Sporting Goods, wasn’t joking when she says her boss tasked her to “reinvent the basketball.” And her 3D Airless Prototype Basketball does feel like ...

The Airless Gen1 basketball builds upon Wilson’s prototype, and includes performance improvements and a streamlined manufacturing process. The basketball “nearly fits” regulation basketball criteria, ...

Forward-looking: Sports gear company Wilson has reinvented the basketball. It recently created a high-tech prototype that needs no air to bounce. The so-called "Airless Prototype" is the first ...

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adidas Basketball has officially unveiled the BB.01, the first performance basketball shoe developed through its Project: R.A.P. (Radical Athlete Perception) innovation platform. Built using additive ...