When Jim Beam e-mailed Gut Check International Headquarters to ask if I would be interested in trying its new Red Stag black cherry-infused bourbon, I said, "You had us at Jim Beam." Because ...

Beam Global Spirits & Wine Inc. is using mobile as part of a multichannel effort to promote its new cherry-infused bourbon called Red Stag by Jim Beam. The mobile aspect of the campaign consists of a ...

The fresh, contemporary taste appeals to both longtime Jim Beam fans and new consumers who may not have previously considered the Bourbon category. Red Stag is a new innovation from Jim Beam.

Maxxium UK has announced the launch of Jim Beam brand Red Stag in the UK - the first flavoured bourbon for the UK market. Made with four year old Jim Beam bourbon whiskey infused with natural ...

The 80-proof Red Stag by Jim Beam, as the product is formally called, is being billed as Beam’s biggest rollout since the launch of Jim Beam black label bourbon more than a decade ago.

Red Stag by Jim Beam, the first major product launch under the Beam brand name in more than a decade, has enlisted Kid Rock to help achieve its aim of appealing to an expanded customer base.

Jim Beam hopes its second wave of national television advertising for its Red Stag Bourbon will help it drive on sales further following 100% plus increases in volume and value performance in the ...

Jim Beam has introduced two new Red Stag variations, Red Stag Honey Tea and Red Stag Spiced, which hit shelves nationwide this month. Both variations, like their predecessor, Red Stag Black Cherry ...