“We can hit you with 10 smells,” the technician explains, pointing to a nozzle around three feet from my face. “Not all at once, obviously. But over the course of the film. We’ve got florals – meadows ...

With terms such as 3D, 4K, HFR. HDR knowing where's best to see 'Avatar: Fire and Ash is more challenging that taming an ...

A few weeks back, I left a screening of Twisters in 4DX (a multi-sensory experience in which your seat moves, water sprays in your face, wind whips your hair, and flashing lights mimic lightning) ...

B&B Theatres will take over operations of the CMX cinema at Liberty Center early next month after recently signing a lease.

Forbes contributors publish independent expert analyses and insights. Monica is an entertainment reporter covering TV, film, and music. Directed by Lee Issac Chung, Twisters (2024) serves as both a ...

Fire and Ash” is proving its box-office power in global markets, posting standout results across premium formats ...

A 4DX screening offers a host of bells and whistles engineered to make the moviegoing experience less passive. Three motors in every seat work in tandem to shake a participant around violently during ...

There’s really no reason why anyone should ever willingly approach a tornado unless they are 1) storm chasers 2) out of options or 3) living in a rural farm house with a dog named Toto. But the thrill ...

For some the moment that Lilo & Stitch arrived on the 2025 movie schedule was something to fear. Meanwhile, others have been awaiting the live-action take on Disney’s 2002 classic, and have accepted ...

Shaking seats and flashing lights may seem gimmicky, but in fact the format’s effects let you feel physically how a feature has been directed. By Melissa Powers If you’re expecting seatbelts at the ...