Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this month it would be putting more regular advertisements ahead of movie screenings ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

Add Yahoo as a preferred source to see more of our stories on Google. AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

You're going to see ads during the trailers at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1. The move is part of an ...

AMC Theatres has partnered with National CineMedia to showcase pre-movie advertising starting July 1. This new “platinum spot” will feature commercials before the traditional film trailers, allowing ...

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already shown ...

AMC has finally added a new feature to its website that fans have been demanding to see for years. Going to the movie theater can be awesome, but it doesn’t always meet the expectation. A lot of it is ...

Erick Massoto is a Brazilian writer who's always loved film and TV and loves finding connections between them. That's why he supports double features, especially if they are of a modern film paired ...