BANDAR SERI BEGAWAN: The Logo Design Contest for 2024 Asean-China Year of People-to-People Exchanges has opened to Asean member states including the Sultanate and China, said the Chinese Embassy ...

Additionally, the Asean logo at the heart of the design emphasises the concept of Asean Centrality, reinforcing the regional bloc’s role in maintaining collective unity and collaboration.

The logo itself is built around Malaysia's national flower, the hibiscus, which is also found in other ASEAN countries, symbolising the cultural richness, unity and identity of the region.