E45’s newest launch may be the best budget bodycare range I’ve tried this year

I have sensitive skin and E45's new HydroCell products impressed me.
Ad Age

Olympic Boxing Champion Nicola Adams Promotes 'No Fuss' Skincare for E45

Are you a print subscriber? Activate your account. By Brian Bonilla - 4 hours 9 min ago By Ad Age and Creativity Staff - 4 hours 11 min ago By Tim Nudd - 6 hours 34 min ago 8 hours 54 min ago By ...
New York Magazine

I Found the Best Face Cream at an Irish Drugstore

I was traveling on business in Dublin recently and couldn’t stop staring at her face. She was a hotel publicist, willowy and beautiful, with arrow-straight posture, eyes like a Disney fawn, and a ...
Cosmopolitan

E45 Skincare review: "This affordable range is a surprise winter smash"

I spent much of my childhood basted in E45. If you too are an eczema girlie you'll remember the slightly medicinal scent of the paste that was kinda heaven-sent because wow did it soothe the itchiness ...