Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

Slogans can be inexpensive, or they can be very costly. Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans. Communicating the new ...

The top 10 most memorable advert slogans have been revealed - and they might divide opinion. A UK wide poll of 6,808 people conducted by YouGov for the Advertising Standards Authority offers an ...

"It's a four-word feminist manifesto." The new documentary "The Final Copy of Ilon Specht" reflects on a pioneering advertising copywriter who broke ground for women in the work force with the phrase, ...

as the original slogan apparently was too masculine in nature. BrandWeek reports that Dodge is abandoning its familiar "Grab Life By The Horns" ad tagline. In its stead, the automaker will move to ...

There's more movement in the world of marketing: while Lincoln gets on with its "Reimagined" campaign, Toyota has announced a new ad slogan, "Let's Go Places." Time will tell where it slots into ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...