"Yes, there really is a Kalamazoo," displayed on T-shirts, coffee mugs, kazoos and other promotional items, was a slogan introduced many years ago when the organization was the Kalamazoo County ...

That’s not a particularly memorable slogan — but a recent study tried to quantify what makes an advertising slogan good. As researchers led by Mayukh Dass of Texas Tech University explained ...

Advertising slogans may look deceptively simple ... and the slogan is now seen on T-shirts and mugs from Torquay to Timbuktu. Experts note that it is likely, even if Premier does ditch ...

KFC’s “Finger lickin’ good,” slogan is the most memorable among Americans with an 87.9% recognized rate, according to a study by advertising and market research firm Survata.

Though some of the greatest advertising slogans in history seem relatively simple ("Just Do It" is only three words, after all), most of the time, they're anything but. Here's how six of the most ...