“BookTok” refers to the hashtag influencers use on the video-sharing app TikTok to accompany videos promoting book reviews, memes or recommendations. Within the app, certain aesthetics romanticize the ...

On TikTok, everything is in pursuit of an aesthetic, including the books you read. BookTok is a competitive space that gets a ton of views — the hashtag currently has 132.8 billion views and ...

The Kindle girlies aesthetic is a trend that's taking over BookTok — here's everything that you need to know about it. What Are Kindle Girlies? The Kindle Girlie Era Trend, Explained ...

Identity and aesthetics are potent tools that BookTok utilises to drive views, enthusiasm and sales – even if the latter isn't the creators' explicit aim.

The TikTok books community (AKA BookTok) is more about a lifestyle aesthetic than actual reading. As a former BookTuber, I can't help but feel partly responsible. Skip to main content.