Sad beige is one name for a neutral aesthetic influencers and marketers seem to love, but some color-loving moms feel beige gives kids a somber childhood. Your eyes aren't deceiving you: Color ...

TikTok is covered in the color beige. It’s a new trend that celebrates neutrals and minimalism, or as Gen-Z would call it: "aesthetic." ...

A newborn sucking a pacifier while sleeping. "Sad beige moms" are known for their preference for a neutral aesthetic. inarik/iStock / Getty Images Plus ...

Gen Z won’t be dreaming about a beige Christmas this year. Lifeless minimalism — spearheaded by millennial influencers who designed their decor and wardrobes to fit the aesthetic of their ...

Like Gifford, Sheil curates her content to align with a beige aesthetic. All of her posts — like outfit of the day posts, ...

Millennials are growing tired of the "sad beige" aesthetic. NelleG/Getty Images, Courtesy of Josh Jessup and Matt Moss 2024-01-04T16:21:28Z ...

Kaeli Mae built up more than 13 million followers on TikTok with soothing videos of her organized life—from restocking her diabetes medication to filling out her ice drawer. The 22-year-old, real name ...

Like Gifford, Sheil curates her content to align with a beige aesthetic. All of her posts — like outfit of the day posts, home decor finds and beauty-related photos — are neutral-toned.

Another observation: "As a softer, warmer form of white, beige represents simplicity and serenity. It is often used to denote plainness. Beige is basic, unpretentious, and does not command attention." ...

Beige Christmas. Disco Christmas. Pink Christmas. Holiday decorations are not immune to the cycle of online micro-trends that declare a certain color scheme or aesthetic “in.” Fads enjoy their ...

A-hed ‘Sad Beige’ Has Taken Over Baby Gear, Clothing, Decor Parents are gravitating toward neutral hues that match their minimalist tastes; ‘I don’t think many kids’ favorite color is ...