Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

We will cede that the dolls’ eyes are especially vacant, even for dolls.

American Girl dolls that highlight historical moments are being taken out of the past and plopped into the current era.

American Girl's redesigned historical dolls spark fierce backlash from longtime fans who say the modern makeover "ruins the whole point" of the beloved toys.

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington ...

American Girl just announced that their Historical dolls are being brought into 2026 gear to celebrate the company’s 40th anniversary. Fans aren't pleased.

Mattel says the “modern-era” versions of the beloved American Girls are “meant to celebrate the original historical characters in a different form.” Millennials say they’ve gone too far, making them ...

If you're a millennial, especially a woman, there's a good chance American Girl was part of your childhood. Maybe you had ...

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

Prepare to feel like an ancient artifact. American Girl unveiled its newest “historical” dolls Wednesday: fraternal twins Isabel and Nicki Hoffman, straight out of the 1990s. They join the other ...