It has been tough times for toymaker American Girl. First, Princess Elsa from “Frozen” took the doll aisle by storm, icing out other players in the category. Then, last year, American G… ...

Got a little girl between the ages of 5-7 in your home (or anywhere in your family?) ... American Girl debuts new WellieWishers line of dolls for younger girls. Ginger Rough.

American Girl Unveils first Chinese American 'Girl of the Year' Doll, Corinne Tan Best Friends, 102 and 88, Record Their First Album, 'Senior Song Book' — and It's Already Sold Out ...

In June, American Girl launched its first wholly new collection in a decade: WellieWishers, which are slightly smaller and targeted to a younger demo, specifically girls five to seven. The quintet ...