Can Phil Mickelson rejuvenate Amstel Light?That’s the hope for both the beer brand and the golfer now that the two have entered into a “true business partnership,” per parent company Heineken.

Despite (or because of) efforts like this, Amstel failed to set itself apart in the increasingly crowded light-beer category. (I confess that for me, it had faded into an undefined crowd of ...

Bralirwa Plc is proud to announce the launch of the refreshed packaging for Amstel, one of Rwanda’s most beloved premium beers. Starting this June, consumers across the country will begin to see ...

The Amstel Gold Race was fantastic for both women and men, with two surprising winners. Mischa Bredewold and Mattias Skjelmose were crowned queen and king of Limburg. Afterward, on the podium, the ...

In Amstel’s case, the Amsterdam-based brand has been one of the world’s most recognisable names in beer for almost 150 years but, from a branding perspective, it has suffered from many of the same ...

Amstel Gold – isn’t that a beer? Indeed, the brewery was founded in Amsterdam in 1870 ; ‘A sturdy, full-flavoured beer with a definite taste of fruit and hops, 7.0% ABV.’ But it’s also the name of the ...

The Amstel Beer Bike—possibly the best worst idea ever—is coming back to town. On Thursday, May 26, the Dutch beer company is taking over Stone Street ostensibly to celebrate the end of the ...

What’s the Difference Between Beer Pong and Beirut? The game you call beer pong may actually be Beirut . by Brette Warshaw. Jul 31, 2019, 1:12 PM UTC. Part Of. Eater Drinks.

Travel & Hospitality > Healthy beer from Amstel. By Staff writer. Thu 31 Aug 2006 Tue 14 Sep 2021. SHARE. FB LN TW MAIL LN LN More of this topic. Transport Etihad Airways, China Eastern Airlines sign ...

Heineken-owned Amstel is extolling the virtues of togetherness in a new ad campaign starring Jeff 'The Dude' Bridges as one of canal-strewn Amsterdam's many bridges. But it is not the first beer ...

Grab a beer and check out the Amstel Pause experience. Maybe the machine will come to your hometown someday. Until it does, you can always initiate a DIY version: Stop what you’re doing right ...