The company experimented with home-size kegs of Amstel in the 1990s that were really just clumsy oversize beer cans with a spigot near the bottom. Molson and others have tried these, too. The beer ...

Linear stretch blow molding technology from Siapi srl is being used to mold a 4-liter PET keg for Amstel beer — called Amstel Tapje — which hit the market in Europe in April. The plastic beer ...

Despite (or because of) efforts like this, Amstel failed to set itself apart in the increasingly crowded light-beer category. (I confess that for me, it had faded into an undefined crowd of ...

Can Phil Mickelson rejuvenate Amstel Light?That’s the hope for both the beer brand and the golfer now that the two have entered into a “true business partnership,” per parent company Heineken.