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As it approaches its 50th anniversary in 2014, Atlanta-based restaurant chain Arby’s has redesigned its iconic cowboy hat logo and launched a new ad campaign about “slicing up freshness.” It ...
Arby’s annual media spending approaches $125 million each year.However, the real money from a logo revamp is not necessarily in advertising, but instead in replacing the countless items on which ...
After scoring poorly on recent restaurant surveys, Arby's is introducing fresh-made sandwiches and a new logo. But the chain is not about to ditch the curly fries that made it famous.
It's not your momma's Arby's anymore, though some wish it were. After some bad reviews, and an unfortunate discovery in a roast beef sandwich this summer, Arby's is trying to start "fresh." First ...
Negotiations between Arby's and pro golfer Andrew “Beef” Johnson on changing his nickname to “Meats” came to a screeching halt when Johnson finally told the fast-feeder in no uncertain terms Will Arby ...
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