As part of the marketing major, you will select elective courses in a range of topic that enable you to further explore areas of marketing and gain an understanding of additional topics, including ...

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B ...

Some 41% of respondents expect that their firm's marketing budget will increase next year, 25% expect it will stay the same, and 32% expect it will decrease. Most (54%) respondents say martech will be ...

Marketing courses cover topics like communications, promotion, social media and branding. The curriculum also includes 2 free electives, giving you the option to explore your areas of interest further ...