Sparky the Sun Devil has a new look. ASU partnered with Disney to unveil changes to the mascot cartoon and costume in a Friday press conference at the Memorial Union on the Tempe campus. It is the ...

Arizona State University is the talk of the town, and it is only April. After months, weeks and days of anticipation, the future of Sun Devil Athletics appeared before our eyes. The bold statement ...

Three staff members from ASU’s athletic department served as judges. Josh Richard, the athletic department’s revenue generation coordinator, enjoyed his job as a judge but kept Sparky's identity under ...

After falling behind 31-14, ASU found "a little rhythm," Lindsey said by mixing direct snaps to running backs Kalen Ballage and Demario Richard out of the Sparky formation with doses of Sterling ...

ASU officials say the new costumed mascot will be unveiled at the Sept. 5 season-opening football game. They say Sparky’s costume has been updated more than a dozen times since it was first ...

In collaboration with Disney, ASU gave Sparky a contemporary look, most notably altering the facial features that had gone largely unchanged since the mascot's original design in 1946, also by a ...

Believe it or not, the new version of Arizona State University's Sparky mascot ... one was just unveiled less than three weeks ago. An ASU press release says the University "has received feedback ...

There’s been criticism aplenty on social media and the campus newspaper says the new Sparky looks like a villain who would scare children. ASU nipped and tucked its 61-year-old mascot with help ...