Audi's latest concept won't be found under bright lights on an auto show floor. Instead, it's headed to the silver screen in animated form. The German brand revealed the RSQ e-tron electric supercar ...

Audi declared Thursday that it has designed the hero car for the upcoming animated spy film Spies in Disguise. The film will star Will Smith as suave agent Lance Sterling, who needs transportation to ...

The convergence mix is bringing some unlikely partners together as vertical market borders are blurring and morphing not just product categories but entertainment genres. The recent movie "I, ROBOT" ...

With a Bachelor of Industrial Design, Cortez studies what makes products (including cars) good, timeless, and influential. As a scholar with a lifelong passion for automotives, his training in ...

Ever since the first trailer for the Spies in Disguise animation was released a while back, Audi has been going on and on about how perfect the animated RSQ e-tron car is for the story's main ...

This new animation tells us the story of Lance Sterling, a super-spy. You will know that has Will Smith’s voice just by looking at him – who else could play him with these looks? He gets the help of a ...

When it comes to European luxury car brands, Audis have had quite a surprising number of big-screen appearances over the years. In many cases, the hero car in the movie is an Audi, with examples such ...

Audi tackles its most ambitious product placement project ever: For the epic event motion picture “I, ROBOT”, Audi Design developed the spectacular vehicle, which helps leading actor Will Smith - a ...

Cars in movies are frankly kind of stupid. The last Avengers movie had a pointless barrage of Audis that made absolutely no sense in the context of an action flick. But once every decade or so, the ...

Will Smith drove the futuristic Audi RSQ in “I, Robot” and now he’s getting an animated upgraded in the form of the RSQ e-tron. Set to be featured in “Spies in Disguise,” the model is billed as the ...