For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

Sonic branding has been growing in ubiquity over the last few years, as more and more brands come to appreciate the importance of recognisable audio. Indeed, these days, some of the best logos are ...

NEW YORK--(BUSINESS WIRE)--Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the efficacy ...

PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify with ...

Sonic branding has exploded onto the design scene in the past year, so it comes as no surprise to me when a new brand hops on the bandwagon. The latest to join the club is none other than 7UP, with ...

November 10, 2022 -- Fraunhofer Institute for Integrated Circuits IIS is proud to announce that the LC3plus codec has received the highly valued Hi-Res Audio Wireless certification issued by the ...

What is a brand? As a marketer with more than 20 years of experience, I should probably know, but I am not sure that I do. We talk about things like brand building, brand love and affinity, salience, ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. For some brands, an audio logo is just as important as a visual one. Close your eyes, and you'll know ...