Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches ...

Walmart continues to show its commitment to augmented reality as a way to enhance the in-store shopping experience with the release of a new augmented reality application. The app is available ...

But retailers are using technology to fight back. Smart shopping in the form of augmented reality (AR) and virtual reality (VR) is beginning to make a difference to the way consumers feel about high ...

Augmented reality doesn't need to be confined ... Dyrholm says the displays could be especially useful in retail stores and shopping malls, hotels, and car dealerships. And, for good reason.

US-based extended reality company Omnia has acquired Bengaluru-based augmented reality (AR) startup SpotKwik as it seeks to expand its offerings spatial computing. The acquisition will help Omnia gain ...