Dinners quickly became unbearable, with three Axe-drenched young people fogging up all tastes and smells until your pasta simply tasted like the painful ache at the back of your tongue that occurs ...

Still, despite a new body-positive mission and the brand’s 18th birthday, Axe’s smell returns many to the insecurity of middle school. “[Axe is] so present in many of [our] most trying ...

Like many women my age, I'm pretty sure when I lost my virginity, the smell of Axe was present. Now at 28, just as I'm no longer interested in having awkward missionary in the back of a car ...

Matthew also says the target audience is young men 18-24 -- even though the mothers of every 15-year-old in America have memorized the smell of Axe (and its 10 types of body spray, eight deodorant ...

"I like to think I smell like a little angel," he added before revealing, "the AXE that I use is Phoenix." "The blue one," he pointed out in reference to the colorful, abstract design on the ...