Dinners quickly became unbearable, with three Axe-drenched young people fogging up all tastes and smells until your pasta simply tasted like the painful ache at the back of your tongue that occurs ...

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Still, despite a new body-positive mission and the brand’s 18th birthday, Axe’s smell returns many to the insecurity of middle school. “[Axe is] so present in many of [our] most trying ...

Like many women my age, I'm pretty sure when I lost my virginity, the smell of Axe was present. Now at 28, just as I'm no longer interested in having awkward missionary in the back of a car ...

A South Carolina man deputies pulled over on suspicion of drunken driving sprayed Axe body spray in his mouth to mask the smell of alcohol, officials said. Spartanburg County deputies conducted a ...

Matthew also says the target audience is young men 18-24 -- even though the mothers of every 15-year-old in America have memorized the smell of Axe (and its 10 types of body spray, eight deodorant ...

The message of that advertising has essentially focused on one idea: Wear Axe, get the girls. Not just one girl, but many, many girls. “Girls want guys to smell clean and be groomed. The point ...

"I like to think I smell like a little angel," he added before revealing, "the AXE that I use is Phoenix." "The blue one," he pointed out in reference to the colorful, abstract design on the ...

Research commissioned by AXE* showed 89 per cent of Gen Zs agree ... over 50 per cent of Gen Z Canadians say knowing how someone smells would influence their decision to match with them on a ...

MUNICH (Reuters) - Adidas CEO Bjoern Gulden plans to cut up to 500 jobs at the German sport retailer's headquarters in Herzogenaurach, a source who took part in a meeting where the figure was ...