MIAMI — Azteca America, the fledgling Spanish-lingo network owned by No. 2 Mexican broadcaster TV Azteca, expects to reach 75% of the U.S. Hispanic market by the beginning of the fourth quarter.
MEXICO CITY — TV Azteca has named Carlos de la Garza president of sales and marketing for Azteca America, its U.S.-based Spanish-language network. He will replace Phillip R. Woodie. De la Garza will ...
Azteca America, wholly owned broadcasting network of TV Azteca, held its first upfront presentation to the advertising community in New York. The network announced it had reached a 60% coverage rate ...
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