Dentsu Aegis Network announced today the acquisition of B2B International, a business-to-business market research company that it will fold into gyro, the full-service B2B-dedicated global agency it ...

Is B2B marketing really all that different from B2C marketing? We at B2B International certainly believe so. This white paper outlines 10 key factors which are unique to B2B marketing and of crucial ...

The MX Group today announced the launch of GlobalAgility, a new global B2B marketing proposition bringing together seven independent agencies to challenge the traditional global agency model by ...

Dentsu Aegis full-service market research firm B2B International has appointed a Kantar managing director to the newly-created role of head of Germany. The appointment of Bernd Büchner comes as the ...

B2B International was founded by father and son, Paul and Nick Hague in 1998. It has offices across the globe, including Manchester, London, Düsseldorf, New York, Chicago, Beijing, Shanghai and ...

Dublin, Nov. 22, 2024 (GLOBE NEWSWIRE) -- The "B2B E-Commerce Marketplaces Overview 2024" report has been added to ResearchAndMarkets.com's offering. Global B2B E-Commerce Marketplaces Overview 2024 ...

The London-based company is due to launch in early April and will be headed by Matt Powell, who joined B2B International in 2004 and has worked with companies such as Gillette, Intel and Microsoft.

A recent B2B International survey* of large businesses serving B2B markets has found optimism among marketers across the US and Europe, many of whom are focusing on brand as a growth driver.

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. The software industry is probably one of the most competitive ...

Customer experience (CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B International. The survey, fielded in 4Q19 among large ...

Business-to-business research provider B2B International has been acquired by marcoms company Dentsu Aegis Network for an undisclosed sum. In February this year the company reported record annual ...