So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

SAN FRANCISCO, December 16, 2025--(BUSINESS WIRE)--10Fold, a leading B2B tech communications and content agency, today announced the findings of its 2026 Marketing Budget Blueprint, revealing a sharp ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Thinking About 'Future Content Strategy' in the Age of AI and Short-Form VideoRecently, I have been studying B2B marketing ...

When thinking about next month's B2B marketing plan, isn't the first thing you open the campaign schedule?Two webinars a ...

As a B2B tech marketer in early 2020, I thought the future of marketing to organizations was clear. However, two years later, everything is upside down. No matter how well laid out in February 2020, ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...

Smart Insights, a website offering marketing advice, has created a helpful infographic that lays out seven steps to executing an effective B2B marketing plan. While many B2B companies are good at ...

B2B brands plan to increase their marketing budgets in 2023, according to the 2023 B2B Marketing Mix Report, a study by Sagefrog Marketing Group. Of the firms polled, 62% will increase their marketing ...

Yearly or even longer-term marketing plans have lost their value amidst the constant waves of change we are experiencing today. As a B2B leader, whether you’re in a marketing or sales or business ...