Kylie, once known for her "baddie" aesthetic, has been embracing a more mature and minimalist look as of late.

Kylie Jenner is setting the record straight about her much-discussed style evolution. She firmly dismisses the idea that ...

Move over, city chic and “baddie” style—the coastal grandmother aesthetic is here. Picture yourself in a sun-drenched kitchen overlooking the ocean, a fresh bowl of lemons on the counter, and the ...

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At first glance, the coastal cowgirl aesthetic may seem like the furthest ... and sleek sunglasses will give you the baddie look. Now, take that and pair it with the coastal cowgirl essentials ...

For the third instalment in her series, she commissioned Victoria Goldiee to explore how Black British women are redefining beauty through the ‘Baddie' aesthetic… The UK beauty industry is in its ...

And recently, the office siren aesthetic is TikTok’s latest obsession ... It pays homage to the mid-90s to early 2000s corporate baddie looks (imagine Gisele Bündchen’s character from ...

Whilst these are the five main trends McCombs covered in her guide, she also noted three further aesthetics Gen Alpha can't seem to get enough of: soft girl, kawaii and baddie. The "coquette ...