This is far from the be-all, end-all, but a basic strategy that ignores a bunch of nuance and good work by clever people can be created on a page that looks like this: To speak to each section, first ...

Understanding the basic concepts of marketing and strategies that go with them will help you develop long-term business goals and create more effective communications strategies.

Your broader marketing strategy will give you the right clues, points Dunne. For example, you might be launching a new product (acquisition, trial), building or shifting a perception (awareness ...

You may find that your small business is struggling to keep up with ever-changing marketing trends. Learn how you can spice up your marketing strategy to prevent your startup from sinking.

5 Basic Online Marketing Strategies for Driving Traffic to Your Website If your marketing well has run dry, try these basic ideas -- they still work like a charm to bring in more site visitors. By ...

Basic Strategies in Advertising. Advertising includes paid messages within a company's promotional mix. Since you pay for the time or space for an ad placement, ... Marketing Promotional Tools.

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing ...

Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project, ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...