Shirts emblazoned with the “Light the beam” slogan are on display ... fueled by the Kings’ winning ways, the team’s exciting offense and – well, it’s a giant laser.

Last year the Kings trademarked “Beamteam.” “Light the Beam’‘ t-shirts are fast sellers and the concept has led to increased international fame for the team. But could the beam concept ...

The team itself has fully embraced it ... has created “Light the Beam” shirts that Kings fans are purchasing. “It’s kind of become a thing that we’re usually more sold out than stocked ...

Not only did the team earn themselves a new moniker — the Beam Team ... for the Kings, but also enjoys the “reality show” aspect of basketball — said the two made the shirt because ...

The new “Kings Victory Beam” was announced and debuted on 916 Day as a way for the team to increase fan engagement and further deepen its connection with the city. Powered by four lasers ...

The original “Beam Team” drew thousands to downtown Sacramento, clad in purple and black, taking tilted selfies in front of ...

SACRAMENTO, Calif. — In true Mike Brown form, we present this harsh-but-true message about his “Beam Team” Sacramento Kings: They’re still light years away from the ultimate goal.

The Sacramento Kings ended the longest playoff drought in NBA history Wednesday, clinching a spot with a 120-80 win over the Trail Blazers in Portland. The Beam Team put an end to its infamous 16 ...

The Sacramento Kings outlasted the ... perhaps the most well-liked team in the league, a status that was bouyed by their unique victory celebration. "Light the beam" has become a season-defining ...

causing many to even refer to the Kings as "The Beam Team." The beam itself was first introduced before the season began. On Sept. 16, the Kings celebrated "916 Day," an ode to Sacramento's area ...

Last year the Kings trademarked “Beamteam.” “Light the Beam’‘ t-shirts are fast sellers and the concept has led to increased international fame for the team. During the Kings’ playoff run last season, ...