And although I still believe fishing involves plenty of luck and instinct, a dash of technology isn’t such a bad thing. Especially when it helps you catch more fish. Earlier this month, Berkley ...

When clear water, pressured fish or less than ideal conditions call for ultra-realism and maximum finesse, the Berkley PowerBait ... for a variety of finesse fishing techniques.

Jim Adkins of Navarre is the vice president of Berkley Fishing Team of Ohio. He knows how to catch a fish and how to help others learn how to fish. He has helped — for over 20 years — to ...

From then on, we were PowerBait believers. Thirty years later, I got the chance to tour Berkley’s headquarters for an in-person peek behind the curtain. Naively, I had no idea Spirit Lake, IA, was ...

Provided Share Word came from Berkley today on how to order bins/boxes for recycling fishing line. Jen Ripple, who does public relations for Berkley (and is a frequent presenter at area outdoors ...

The new Berkley PowerBait Gilly was inspired by the Japanese bass fishing techniques studied by Berkley bass fishing tournament pro and television host Mike Iaconelli of New Jersey. Berkley’s ...