And key to that is picking the best fonts for presentations ... Does your presentation call for a touch of elegance and tradition? Then you'll probably want to go for a serif, and Garamond ...

For impulsive items, quick calls to action work best. For consultancies, nurturing-focused calls to action are better. Your call to action ... using different shapes, fonts and even animations.

Remove the Submit button from your landing page and follow these four best practices for creating call-to-action buttons that get users to convert. How many leads have you received this week?

Crafting a creative message that entices your consumers is the mark of a solid communications strategy, but if you don’t have a call to action to follow it, you leave your customers ...