A food scientist has revealed what he believes to be the secret recipe behind Birds Eye potato waffles their signature shape. Speaking on Channel 5's The 1980s Supermarket - which airs its first ...

But now Birds Eye is hoping to corner the £45million waffles sector. Marketing manager Pete Johnson said: "We’ve seen a tremendous rise in the popularity of sweet potato, so we decided to give ...

Birds Eye's marketing director Steve Challouma previously commented: "We know there has been a lot of confusion and debate on this way of cooking our Original Potato Waffles so we decided to put ...

Way back in 2019, Birds Eye asked social media followers if they knew they could toast their waffles and only 65% did so if you feel like you were in the dark until now, you’re likely not alone ...

Steve Challouma, marketing director at Birds Eye, said previously: "We know there has been a lot of confusion and debate on this way of cooking our Original Potato Waffles so we decided to put it ...

Birds Eye Potato Waffles are a staple for many families, hitting the table on regular rotation for a quick and easy dinner treat. But many of us have been cooking them wrong - according to the ...

However, as other customers questioned the safety of this method, Birds Eye dedicated over 103 hours and 3,000 waffles to test whether they endorse this super-fast cooking hack. Show more ...

Steve Challouma, marketing director at Birds Eye, said: "We know there has been a lot of confusion and debate on this way of cooking our Original Potato Waffles so we decided to put it to the test.

Birds Eye has revealed the official way to cook its iconic potato waffles, and it's not in the oven or the microwave. Share by Zahna Eklund, Rom Preston-Ellis, Nicola Croal ...

It's a simple dish loved by many. The humble potato waffle is tasty and it's easy to cook. You can have it on the side with your dinner or eat it as a snack when you're feeling peckish. When we ...

Birds Eye Potato Waffles are a staple for many families, hitting the table on regular rotation for a quick and easy dinner treat. But many of us have been cooking them wrong ...