Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

accounting for 53% of the total best-performing brand logos in the world. Blue, in particular, is often used for social media apps and is used by 30% of the best-performing tech companies.

We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

Although Roblox hasn't explained the reasons for the new colour scheme, they have previously used silver and red ... blue could be part of Roblox's wider strategy to modernise the brand.

Kraft Macaroni and Cheese is shortening its name and giving the famous blue ... brand," Kraft Heinz wrote in a press release. In addition to the name change, Kraft Mac & Cheese is also updating ...

Walmart announced Monday, Jan. 13, it was excited to introduce a "brand refresh," updating its logo. "This updated brand ... "The color palette — True Blue and Spark Yellow — leans on the ...

Tiger Woods has hit a roadblock to trademarking the logo for his Sun Day Red apparel brand. Puma filed a notice of opposition with the U.S. Patent and Trademark Office on Jan. 2 arguing that Sun ...

You may have assumed the person who designed Pokemon's iconic blue and yellow ... on to salvage the brand just a month before its E3 1998 reveal. 27 years after making the logo, Chris Maple ...