No matter what other forms of advertising you choose to employ,Yellow Pages ads are still practically mandatory for mostbusinesses, even with more and more people going to their computersto look ...

Advantages & Disadvantages of Yellow Pages Advertising. The size of phone directories or Yellow Pages can vary, depending on the population of the city the book covers.

"I spend about $9,000 a month on Yellow Page advertising," says Benedict, estimating that up to 80 percent of his advertising budget goes for prominent placement in seven phone books.