In a presentation at the London Book Fair, a BookScan analyst said that many of the trends that led to a small sales increase ...

The collection features so many adorable items, from the cutest Nutcracker snow globe (such a good Secret Santa gift!) to ...

It has also given authors another requirement for success: virality. SEE ALSO: BookTok encourages reading as an aesthetic and no one is safe from its gaze In an era where self-promotion and ...

"Onyx Storm" by Rebecca Yarros, a popular BookTok pick, was prominently displayed up front. "Onyx Storm" is the fastest-selling adult novel since BookScan began tracking sales 20 years ago ...

It’s almost like therapy.” “I have to credit BookTok a lot, because it provided that forum for people to start sharing what they were interested in,” Weaver tells Rolling Stone.

This week, BookTok creators reflected on how social media, can build a readership for a book, the pros and cons of book-related merch and the rise of events aimed at influencers. There are “a ...

Can BookTok be apolitical? Credit: Mashable Composite; Carolyn Ann Ryan / Moment / MiroNovak / iStock / Getty / @finepressedition / @them_yangs / @jacobsreadingg ...

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Have you ever been in a book slump? However much you love reading, there will come times in your life where you just can’t quite find the motivation. But there are people who want to help you ...

Professors across the country have noticed a troubling trend: College students are reading less than ever, and a recent study found many students enter college with challenges completing an entire ...