This week Mr. Sketch launched its first television advertising campaign ... The idea makes so much sense I'm surprised the brand hasn't done it before. The new packaging and special sets are ...

The sketch is a wonderful cultural commentary ... Marketers can capitalize on this by building brand bonds. Examples include building community and creating access to influencers.

Jeremy Hobson: When I was growing up, the Etch a Sketch seemed like a pretty non-partisan toy. Well, not anymore. This week, it got all tangled up in the Republican primary campaign after Mitt ...

The MadTech Sketch is back. This week Ciaran O'Kane has turned his attention to the nascent world of Web3, and in particular what NFTs and blockchain tech can really do for brands and advertisers.

And of course, there is 2017’s brilliant “Pitch Meeting” sketch, in which the misguided definition of brand purpose is taken to the extreme. We may be cresting peak brand collab ...

Chappelle Show co-creator Neal Brennan co-wrote and co-created Jordan Brand's "sketch comedy-inspired campaign ... it is an unconventional way to promote their Nike shoe line.

Katy Brand has announced that she is reviving her Jennifer Aniston character for the upcoming third series of Katy Brand's Big Ass Show. The sketch, which sees Brand dress up as Aniston and recite ...