This week Mr. Sketch launched its first television advertising campaign ... The idea makes so much sense I'm surprised the brand hasn't done it before. The new packaging and special sets are ...

The sketch is a wonderful cultural commentary ... Marketers can capitalize on this by building brand bonds. Examples include building community and creating access to influencers.

In my 16 years working in digital media buying (a span that encompassed multiple advertising campaigns for ... restaurant or a $10 million e-commerce brand, there are steps you can take to ...

The MadTech Sketch is back. This week Ciaran O'Kane has turned his attention to the nascent world of Web3, and in particular what NFTs and blockchain tech can really do for brands and advertisers.

And of course, there is 2017’s brilliant “Pitch Meeting” sketch, in which the misguided definition of brand purpose is taken to the extreme. We may be cresting peak brand collab ...

David Brown is the founder and President at Mindshape. He is a senior advisor on brand, advertising and customer growth strategies. Ask any seasoned marketer about the principal purpose of ...

Almost all B2C brands are using AI, particularly for marketing analysis and channel integration, but they face daunting ethical and privacy issues, judging by Audience of One Report: The Marketer ...