The KFC logo emphasises the brand's heritage and tradition, for which a serif typeface works perfectly. The font in question seems to be a modified version of Friz Quadrata, which was designed by ...

After years of sans serifs signaling high-tech and forward-thinking, serif logos more generally ... in seeing serif fonts deployed in unexpected ways, and when it comes to brands, I hope we ...

When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order ...

Burberry makes being British a real feature of their brand. From the emphasis on practicality with the bold font ... the logo a subtly edgy feel. 18. Attention to detail The smallest serif ...

In a recent interview with Dezeen, Saville called the 2023 rebrand "totally and utterly irresponsible". But it isn't because ...

But are shifting sensibilities leading more brands to reconsider the humble serif ... of the fashion of fonts. When the British luxury brand Burberry introduced a new logo of its own last month ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...

We've made many little tweaks over the years." The Tesla logo — a T-shaped design with a custom, sans-serif font spelling out the brand name — is meant to resemble a cross-section of an ...

Some brands chose to dip into their archives. Baskin Robbins upgraded to a serif font, ditching its pink and blue for a pink and brown reminiscent of its 1953 logo. Pepsi paid homage to its ...

Unsurprisingly, the Cadillac Lyriq is replete with interesting little details that reflect this unique positioning, including a Cadillac brand logo on the vehicle’s windows. GM Authority ...