Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

Brand loyalty didn’t collapse overnight. It bled out slowly, through dusty stores, dying malls, and overpriced showrooms, ...

Along with other brand elements that include URLs, logos , symbols, slogans, characters, jingles and some packaging features, brand names are trademarkable devices that help to identify and ...

Launching a new business is an exciting adventure, but amid the thrill of innovation, one crucial decision can make or break your brand's success: choosing the perfect name. Your business name is more ...

Which grocery store brands are people more likely buy and which brand-name products are worth the premium price? Experts explain. (Photo illustration: Carl Godfrey for Yahoo News; photo: Getty Images) ...

Opinions expressed by Entrepreneur contributors are their own. An astounding 81% of consumers say they need to trust a brand before they’ll consider becoming a customer. That starts with a brand name ...

Your business exists to serve people. After all, you’re not building in a vacuum, and your business doesn’t grow in silence. You want to be seen, talked about, and remembered—for the products you’ve ...