6 Pillars For Successful Franchise Brand Growth. getty. All franchisors will undoubtedly have ambitions to scale their business, having selected and invested in franchising as a strategy to ...

5. A Lack of Insight and Lack of an 'Idea' in Your Brand-Positioning Statement. Good brand-positioning statements capture an idea that is either based on a unique insight or that resolves an inherent ...

The company's brand value saw a notable 9% year-over-year increase, reaching $3.4 billion, securing its position among the top 10 strongest IT services brands globally.

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate ...

JCDecaux has launched its new brand positioning, Be Seen. Be Remembered. ... "Out-of-Home has always been recognised for its scale and visibility," said Essie Wake, CMO, ...

HCL Technologies (HCLTech) has launched its new brand identity and logo, underpinned by the distinct positioning of Supercharging Progress that reflects its commitment to clients, its people ...

We aren’t saving the world. We are serving it coffee. Remember that brand positioning, whatever you call it, is what we want our customers to think when they think about us. Nothing more. I am not ...

CHICAGO, June 28, 2024--Hyatt Hotels Corporation (NYSE: H) today announced that a Hyatt affiliate has acquired the me and all hotels brand from Lindner Hotels AG (Lindner) to unlock growth in new ...

Fintech brand RUGR sparks buzz with a high-scale grassroots campaign and rumoured megastar ... it will likely be RUGR’s mega-scale endorsement campaign and a major leap in brand positioning.

HCL Technologies (HCLTech), a leading global technology company, today launched its new brand identity and logo, underpinned by the distinct positioning of Supercharging ProgressTM that reflects ...