The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics ...

A positioning statement is a crisp, comprehensive way to guide someone on how to think about your company. It defines and frames your brand, making it the central organizing structure of your ...

Using Review Mining To Position Your Brand You probably already know what is great about your product. But positioning isn’t what you say about your brand; it’s what customers say.

But too often this definition leads marketers to an overly simplistic, singularly focused, museum-piece of a brand positioning statement. This is likely due to the fact that when Kotler first ...

Every entrepreneur thinks that they have the next big idea and that if only consumers or businesses were exposed to it, it would become a rockstar business overnight. In truth, this is not always ...

5. A Lack of Insight and Lack of an 'Idea' in Your Brand-Positioning Statement. Good brand-positioning statements capture an idea that is either based on a unique insight or that resolves an inherent ...

"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is, why it’s ...

Point your positioning statements to that brand. The music may be a part of it, but you want that position to totally support your brand. ...

"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is, why it’s ...